FacebookTwitterEmailLinkedin In an exclusive interview with Pia Meling, Managing Director at EVIGO, we explore the concept of ‘rational sustainability’—an approach rooted in reason, logic, and evidence-based decision-making. This framework empowers companies to make choices that benefit both business and society. As such, ship managers must provide the solid decision support that shipowners require to navigate emission reduction strategies effectively. According to Pia, sustainability must be driven by the board and top management. However, she emphasizes that leadership is reflected in daily actions—the choices leaders make and the language they use. With ESG initiatives under increasing pressure, strong leadership is more important than ever. It means staying the course despite market disruptions and continuing to make rationally sustainable decisions, Pia concludes. RelatedNews Research shows that climate risks in shipping are more than they seem Paper finds strong potential for maritime decarbonization in India var jnews_module_21340708_0_6a04a004c04c2 = {"header_icon":"","first_title":"Related","second_title":"News","url":"","header_type":"heading_8","header_background":"","header_secondary_background":"","header_text_color":"","header_line_color":"","header_accent_color":"","header_filter_category":"","header_filter_author":"","header_filter_tag":"","header_filter_cpt_post_tag":"","header_filter_cpt_tribe_events_cat":"","header_filter_cpt_web_story_category":"","header_filter_cpt_web_story_tag":"","header_filter_text":"All","sticky_post":false,"sticky_post_filter":false,"post_type":"post","content_type":"all","sponsor":false,"number_post":"2","post_offset":0,"unique_content":"unique1","include_post":"","included_only":false,"exclude_post":"21340708","include_category":"","exclude_category":"","include_author":"","include_tag":"2596,1613,2329,1745","exclude_tag":"","exclude_visited_post":false,"post_tag":"","tribe_events_cat":"","web_story_category":"","web_sto