FacebookTwitterEmailLinkedin Simon Sinek’s ‘’Start with WHY: How Great Leaders Inspire Everyone to Take Action’’ offers a transformative perspective on leadership and motivation by emphasizing the importance of understanding and communicating one’s core purpose. This is Simon’s first and most popular book, having earned a spot on the New York Times and Wall Street Journal bestseller lists. Central to the book is Sinek’s “Golden Circle” model, which urges leaders and organizations to start with “Why,” the fundamental reason they exist or do what they do before addressing “How” they do it and “What” they actually offer. RelatedNews Book Review: Shiphandling – the beautiful game Less is more: The plague of “audit explosion” in maritime operations var jnews_module_21344423_0_6a0322321f7c2 = {"header_icon":"","first_title":"Related","second_title":"News","url":"","header_type":"heading_8","header_background":"","header_secondary_background":"","header_text_color":"","header_line_color":"","header_accent_color":"","header_filter_category":"","header_filter_author":"","header_filter_tag":"","header_filter_cpt_post_tag":"","header_filter_cpt_tribe_events_cat":"","header_filter_cpt_web_story_category":"","header_filter_cpt_web_story_tag":"","header_filter_text":"All","sticky_post":false,"sticky_post_filter":false,"post_type":"post","content_type":"all","sponsor":false,"number_post":"2","post_offset":0,"unique_content":"unique1","include_post":"","included_only":false,"exclude_post":"21344423","include_category":"","exclude_category":"","include_author":"","include_tag":"2891,3606","exclude_tag":"","exclude_visited_post":false,"post_tag":"","tribe_events_cat":"","web_story_category":"","web_story_tag":"","sort_by":"latest","show_date":"","date_format":"default","date_format_custom":"Y\/m\/d","pagination_mode":"disable","pagination_nextprev_showtext":"","pagination_number_post":"2","pagination_scroll_limit":0,"ads_type":"disable","ads_position":1,"ads_random":"","ads_image":""