HMM has strengthened its presence in emerging African markets by launching the new GIA (Gulf–India–Africa) service, marking the carrier’s entry into the East Africa trade. The new service expands HMM’s global liner network by connecting the Middle East, India and East Africa through a dedicated rotation. The move reflects growing demand for containerised cargo in East African markets, where infrastructure investment, rising consumer demand and expanding trade continue to attract major container carriers. The GIA service will call Jebel Ali, Mundra, Mombasa, Dar es Salaam, Mundra and Jebel Ali . The rotation provides direct links between one of the Gulf’s largest transshipment hubs, India’s west coast and two of East Africa’s busiest container ports. Mombasa serves as the main maritime gateway for Kenya and several neighbouring landlocked countries, while Dar es Salaam plays a critical role in serving Tanzania and regional markets across East and Central Africa. The service also strengthens the carrier’s portfolio in emerging markets, complementing its existing global network across Asia, Europe, North America and the Middle East. With the introduction of the GIA service, HMM further broadens its network coverage while offering customers an additional direct option for cargo moving between the Gulf, India and East Africa. The post HMM enters East Africa trade with new GIA service appeared first on Container News .